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Wed, Jan 26


Online Event

Customer Experience Journey Mapping

From intrusive to helpful—new models of engagement across the customer journey

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Customer Experience Journey Mapping
Customer Experience Journey Mapping

Time & Location

Jan 26, 2022, 12:00 PM – 1:00 PM

Online Event

About the Event

Engaging customers is more complicated than ever before. The U.S. population has nearly unfettered access to information across a litany of devices, and more ways than ever to ignore more traditional, intrusive messages. This is largely driven by a perception that most brands don’t operate with integrity. How can organizations do a better job of being less intrusive and more helpful?

The first step in becoming more helpful is to better understand the customer experience by mapping their decision journey.

Told from the perspective of an advertising agency veteran, this event is for any organization seeking ways to better connect with their customers through an improved experience. Attendees will leave with ideas and frameworks that will help them better understand potential areas for improvement across the customer journey.

The conversation will feature Mike DiCaprio, Director of Communications Planning, Truth Collective who works to understand consumer behaviors and motivations, and how marketers can best align with them.

About the Speaker

Mike DiCaprio is Director of Communications Planning at Truth Collective, a creative company specializing in brand storytelling and business growth consulting. He is also an adjunct professor at the S.I. Newhouse School of Public Communications at Syracuse University, teaching courses in research and strategy, communications planning and digital marketing strategy. He has a B.A. in Communications from SUNY Geneseo, a M.S. in Advertising from Syracuse University and an M.B.A. in Marketing and Product Management from New York University.


Date/Time:  Wednesday, January 26, 12:00 pm - 1:00 pm

Cost:  Free to GRQC members and non-members

Registration:  Click below for more information and to register for this event.  Note:  If you are using Internet Explorer, you may encounter problems with registration.  Please use Chrome, Edge or Firefox instead.

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