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Quality for Startups - NextCorps

Thursday, February 13, 2020

Join us to hear Mike Riedlinger discuss some very interesting and provocative approaches to customer discovery, voice of the customer and how to use quality tools to shape a start-up concept.

Quality for Startups - NextCorps

Performance Excellence Forum - Quality for Startups

Join us on Thursday February 13, from 4:00 – 5:30 pm to hear Mike Riedlinger of NextCorps discuss some very interesting and provocative approaches to customer discovery, voice of the customer and how to use quality tools to shape a start-up concept.

Mike is a graduate of RIT and the Simon School at the University of Rochester.  He has an extensive background in healthcare and technology start-ups and manages Technology Commercialization at NextCorps. He will lead a very interesting discussion on topics including:

·  Tools you can use to discover what customers really want to buy

·  Approaches to capturing Voice of the Customer to understand the most crucial customer requirements

·   Tools for turning  customer requirements  into a product or service that can be successful from the start

·  Determination of required quality levels for start-up initiatives whether for government compliance, supplier standards or

Whether you are in a service-oriented organization, a health-related business, a manufacturer or are working on a new start-up, Mike will have valuable insights to help you establish the right quality standards and the key customer requirements to go from concept to success.  You will also learn much more about NextCorps and the amazing things that are happening in our region.


Mike Riedlinger is the Managing Director of Technology Commercialization at NextCorps. He has created programs including NextCorps LaunchPad for web and mobile startups by drawing on his experiences from founding and co-founding eight startups (including one that became publicly traded) as well as training through the National Science Foundation I-Corps Program at Stanford University.

Invention and creativity are key areas of interest for Mike, who holds a BFA from Rochester Institute of Technology and a MBA from the University of Rochester, where he is currently a Lecturer in Technical Entrepreneurship Management. He also is a teaching team member for the NSF National I-Corps program and instructor for the I-Corps Regional Node led by Cornell, University of Rochester and RIT.

Mike revels in the rich history of regional innovations in agriculture, computing, medical devices, optics, and telecommunications. He serves on the Industrial Advisory Board at the Cornell Center for Materials Research and supports educational outreach programs including Cornell’s Lending Library of Experiments and the Rochester chapter of Engineering World Health.

NextCorps, formerly High Tech Rochester, is an affiliate of the University of Rochester and the region’s only state- and federally-designated business incubator. Dedicated to fostering the creation and growth of high tech companies in the Greater Rochester area, NextCorps also provides resident companies with mentoring, legal, financial, accounting, networking, business plan development, and marketing services.

Join us - Space is limited!

WHEN: Thursday, February 13, 2020

  • 4pm–4:30pm  Registration, Light snacks, Networking
  • 4:30pm–5:30pm  Presentation and Q&A

WHERE:  NextCorps, Inc. 260 East Main Street, 6th Floor, Rochester, NY 14604

Click HERE for parking instructions.

COST: Complimentary for GRQC members and non-members.

PLEASE RSVP: Please register by Friday, February 7, 2020. If you have any questions, contact Cassidy Franklin at the Greater Rochester Chamber of Commerce at 585-256-4665 or by e-mail: 

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